Monetize Freely Beyond the App Store: How Coda Helps You Win in a Post-Ruling World

In a landmark ruling this April, a U.S. court held Apple in violation of a prior order regarding out-of-app payments. This marks a major shift in the app economy—developers and publishers now have newfound freedom to monetize outside of the App Store ecosystem.

For the first time, all iOS apps can include in-app links, buttons, and calls to action that direct users to make payments via external web stores—without incurring platform fees. This is more than a technical update—it’s a game-changing opportunity for app monetization, user engagement, and brand control.

Unlock Monetization Freedom with Coda

At Coda, we’ve built the ideal solution for this new era. With Codapay and Coda Custom Commerce, you can quickly implement a frictionless, compliant, and high-converting out-of-app purchase experience.

Frictionless Payments, Fully Branded

With Codapay, you can guide users from your app directly to a Coda-hosted payment webpage via a secure in-app URL redirect. This payment page is:

• Fully branded to your app’s look and feel
• Secure and compliant
• Optimized for conversion, supporting Apple Pay, PayPal, credit cards, and CashApp

And once a user completes their purchase, they are seamlessly redirected back into your app—item delivered, transaction complete.

Getting started with Codapay is simple. Create an account on Coda Portal, follow the self-onboarding steps, and complete a single API integration to configure your payments experience. From there, you will be able to:

• Enable 400+ payment methods worldwide
• Access smart insights on transactions
• Brand your payments checkout page with Coda’s dedicated support
• And more

Power Your Own Direct-to-Consumer Storefront

Coda Custom Commerce is the premier solution for creating fully branded, customizable web stores. With your D2C storefront, you can:

• Drive users directly from your app to purchase pages using link-outs, buttons, or banners
• Communicate directly with users off-app about exclusive offers, bundles, and discounts
• Offer differentiated pricing, free from Apple’s 27% commission and rigid pricing structures
• Build a custom loyalty program for stronger user retention
• Access detailed buyer insights to make better, data-driven actions
• Provide a frictionless login experience where players land on the web store fully authenticated

A direct web store puts you in control—no in-app restrictions, no blind spots in buyer data. Own your revenue and scale on your terms.

Earn, Learn, and Grow—On Your Own Terms

Building a web store isn’t just about cutting fees, it reimagines how you connect with your users. You get to:

• Earn more by offering pricing flexibility and higher-margin purchases
• Learn faster with user behavior insights from a fully owned commerce flow
• Grow sustainably by building a loyal customer base on your own terms

Ready to Take Control of Your Monetization Strategy?

With Coda, you control the full journey–from discovery to payment–with a seamless, branded experience.Don’t wait to adapt—leverage the power of Coda today. Monetize beyond the App Store and unlock new growth on your terms.

👉Learn more about Coda Custom Commerce 
👉Get started with Codapay