About the author

Mike Joson

Senior Director, B2B & GTM Marketing

Marketing leader driving Coda’s go-to-market strategy across consumer and publisher-facing channels.

Mike Joson is a marketing leader with 14 years of experience driving full-funnel growth across fintech, financial services, and advertising. As Senior Director of Marketing at Coda, he leads Marketing Services and Digital Marketing teams that help publishers unlock out-of-app growth by driving visits, conversions, and new buyers across Coda’s product suite.

Mike specializes in scaling commercial practices from scratch and executing complex go-to-market strategies. At Coda, he built the B2B marketing function to open new revenue channels, while overseeing regional and global out-of-app marketing campaigns for industry giants like Activision Blizzard, EA Games, and Riot Games. Earlier in his career, he spearheaded marketing with the launch of Singlife in the Philippines.

Deeply focused on the intersection of technology and performance, Mike has architected robust MarTech stacks and integrated AI directly into team workflows. From optimizing programmatic media globally to streamlining operations, he turns emerging technologies into practical, high-impact growth engines.