The Coda Marketing Edge

Publishers are great at driving in-app engagement–but reaching new users  and converting outside the app is a different challenge. With Codashop’s 715M+ annual page visits, we’ve learned what it takes: localized reach, relevant messaging, and a marketing strategy built for intent-driven users.

We’ve built a marketing strategy designed for out-of-app growth. With localized content, performance-driven channels, and co-marketing with top partners, we help publishers reach more players and drive measurable results. This is the Coda Marketing Edge.

Coda goes beyond monetization–we help publishers drive awareness, increase revenue, and deliver a seamless experience across every content touchpoint–with performance marketing at the core. Here’s how we do it:

Made For You

We don’t believe in one-size-fits-all. We optimize a mix of channels—from social, search, influencers, affiliates, direct marketing, and partnerships—delivering the right message, at the right time, and in the right place.

Always in Sync

We don’t compete with your app marketing—we amplify it. Our campaigns work hand-in-hand with what you’re already running. We build go-to-market plans collaboratively with each publisher, ensuring every campaign is tailored for optimal impact across both app and webstore. Together, we increase total app exposure, reinforce key messages, and bring in more users across both app and web store environments.

More Market Share

Not every player is ready to buy on day one. We build awareness early and keep interest growing—so when the moment’s right, they convert. With Coda, you can expand your web store’s reach and increase long-term conversion and retention opportunities.

Capture High Intent

Why start from zero when you can plug into an ecosystem of over 1.5 million paying users? We bring you immediate access to a global user base through Codashop’s 715 million annual page visits, 105 million unique users, 11,900+ affiliates, and a distribution network that reaches over 800 million users. These are customers already looking to transact—and we help send them your way.

Channels That Drive Results

We activate a wide range of marketing channels that work together to drive awareness, conversion, and retention: 

• Social Media: 17M+ users across 90 localized pages in 25 countries, managed by local experts for culturally relevant campaigns.
• Partner Channels: Co-marketing with 450+ payment and distribution partners, giving you access to over 2B users worldwide.
• Media & PR: Campaigns amplified through influencer collaborations, streamers, and trusted media outlets.
• Affiliates: 11,900+ affiliates driving discovery and conversions, resulting in a 56% average sales uplift in  the first half of 2024.
• Search: 90%+ average impression share on key monetization terms—your web store or game title shows up when users are ready to transact.
• Direct Channels: Over 1.5M high-intent users reached through real-time push, pop-ups, and email—supported by a lifecycle marketing program designed to keep users engaged and coming back.

Real Campaigns, Real Results

When publishers team up with Coda and payment channels in tripartite campaigns, the impact is clear. Our campaigns don’t just look good—they deliver. We bring game publishers and local payment channels together through co-funded campaigns designed to maximize visibility, engagement, and conversion.

Let’s Grow Together

With Coda, you’re not just monetizing out-of-app—you’re building a growth engine. From awareness, conversion to retention, our marketing solutions help you reach more users, convert more customers, and scale your business beyond the app. Speak to our experts today.