CODA DISTRIBUTION

A trusted network to 
maximize your revenue

Sell and scale with Coda’s global distribution network 
without in-app fees and control the channels.

Trusted by leading publishers worldwide

Hoyoverse
Ea
Riot
Netease
Moonton

Why Coda

Scale seamlessly globally

Switch on distribution with one API integration. Coda handles partner onboarding, tech support, payments, reporting, compliance, and settlement.


Scale with full control

You select the SKUs, the regions, the distributors, and set the price; we enforce your rules with partner approval, transparent reports, price monitoring and geofencing.

Scale with exclusivity

Avoid gray market margin erosion of unreliable distributors, with distribution exclusivity, Coda can help you scale the right way, minimize leakages and maximize profits.

See how publishers grow with Coda

7x

revenue in 6 months

Powering exponential growth

From Coda Distribution globally across 5 titles of a leading publisher.

01

37%

revenue contribution

Leveraging local expertise to reach users

From Coda Distribution for 4 titles by a leading Western publisher in 9 countries.

02

40%

revenue contribution

Expanding outside of historically strong markets

From Coda Distribution for a leading Asian publisher in 56 countries.

03

Grow with Coda Distribution

Expansive global network

Reach 800 million active users across 60+ markets in Coda’s 100+ trusted local partners, providing the most popular local payments.

Direct top-up (DTU)

Sell game currency directly into user accounts, provide a seamless checkout while mitigating fraud risks.

Voucher code

Expand reach offline and drive D2C traffic using real-time, 16-digit alphanumeric content redemption codes.

Distribution dashboard

Maintain control with real-time transparency into transaction volume, pricing and top-performing distributors globally

Price intelligence

Uncover cross-border arbitrage and enforce pricing compliance with automated daily scraping of distributor websites.

Geofencing capabilities

Prevent cross-border reselling of low-priced SKUs by implementing location based eligibility checks.

Do more with Coda Distribution toolkit

Exclusive channel manager

Reap the benefits of full third-party distributor control, geo-fencing and minimized pricing arbitrage with Coda as your trusted and exclusive channel manager, and avoid gray market margin erosion of unreliable distributors. 

Direct top-up (DTU)

Provide the best user experience with a simple, fast, and secure top-up, with items purchased instantly reflected in the 
user’s account.

Step 1: Game ID input

Step 2: Product SKU selection

Step 3: Payment

Voucher codes

Encrypted, secure, and generated on demand to reduce the risks of codes getting lost, stolen, defrauded, or leaked into the gray market.

Voucher codes enable additional platforms such as super apps, marketplaces, and offline stores, complementing DTU to maximize reach.

Distribution marketing

Access our partner platforms to advertise your titles. We handle localized marketing, including event sharing and approved assets. Strategic partners can also join our revenue-share affiliate program to drive traffic and conversions to your titles.

Expand with Coda Consumer Platforms

Leading digital content platforms

Trusted by hundreds of publishers, optimized over a decade for digital commerce.


Global monetization

Serve over 300 million consumers worldwide with their preferred payment, across 180+ countries through locally leading webshops.

Instant setup

Enjoy a seamless integration process supported by local teams for rapid configuration.



Cutting-edge commerce

Drive conversions with localization of currencies, languages and payment methods, personalization, seamless user ID matching, and built-in loyalty programs.

Existing converting customer base

Access and attract new customers within Coda Consumer Platforms, with over 300 million annual visitors across 60+ markets.

Bespoke brand compliance

Coda builds bespoke journeys adhering to your brand guidelines within the relevant regulatory framework.


Effortless marketing

Broaden your audience through multi-channel marketing and user engagement, including shop banners, social posts, and the Coda Rewards program.

Worry-free support

Rely on localized customer support spanning 14 languages across 12 global support centers.



Flexible pricing for businesses of every stage

Standard pricing
CODA DISTRIBUTION

flat rate of

15%

per transaction

150+ Coda’s distribution partner network
Coda platforms: Codashop, Recharge.com, Starselect.com and more!
Custom pricing
Unlock tailored pricing and advanced capabilities

Best fit for companies that expect to process at least $100K USD of volume per month via Coda.

Volume based discounts
Feature customizations
Marketing services

Frequently Asked Questions

Yes, Coda Distribution allows you to sell digital content through completely out-of-app channels, such as third-party web shops, super-apps, physical retail stores, and e-commerce platforms. The transaction takes place via either Direct-Top-Up or voucher code redemption via distributor channels with fulfillment in your app.

Coda implements strategic geofencing and applies the exact same geographical rules as your Direct Top-Ups (DTUs), which eliminates the risk of cross-border arbitrage.

To combat gray market reselling and unauthorized discounting, Coda applies contractual stipulations with distributors as well as utilizes active price monitoring, which includes automated daily price scraping across partner websites and manual sampling.

The primary difference between the two methods is when the player’s user ID is collected:

Direct Top-Ups (DTU) requires the buyer to input their specific player or user ID at the time of checkout. The in-game currency or content is then delivered directly and instantly into their game account.

Voucher codes are generated in real-time at the point of sale and do not require a user ID upfront. Coda uses “Voucherization” technology to defer the collection of user ID until the player visits a dedicated redemption site to claim their item.

No, you do not need a new integration if you already have an existing Direct Top-Up (Codashop) integration. Voucherization can automatically convert your existing DTU SKUs into versatile voucher codes.

A single API integration instantly connects you to a curated network of over 100 global and local, popular distribution partners, giving you access to more than 800 million monthly active users across 60+ markets.

You get unified reporting through the Coda Portal, and funds are typically settled to you one month after the end of the transaction month. As your Merchant of Record, Coda streamlines the entire financial process, completely eliminating the need for you to establish multiple contracts or manage partner-by-partner setups.

Yes, while Coda connects you to a vast global network, you maintain complete transparency and control over your product distribution.
You have the authority to decide where and how your products are sold, including the ability to vet distributors and exclude specific partners or regions using an “opt-out” approach.