Beyond the App Store: A Publisher’s Guide to Direct Linkouts and Out-of-App Monetization

The regulatory window is open, players are ready, and the margin upside is real. The publishers who move deliberately will own the channel. Fill in the form below to download the white paper and get the playbook trusted by Activision, Electronic Arts, and other AAA publishers worldwide.

Recapture Your Margin. Own Your Player Relationships.

For over a decade, up to 30% of every in-app purchase flowed straight to the platforms. That constraint is now loosening. Regulatory change under the EU’s Digital Markets Act, the Epic v. Apple rulings in the US, and mounting pressure across Asia and LATAM have made it both permissible and practical to direct players to complete payment outside the app – on terms you control.

But the opportunity is not automatic. Out-of-app flows carry friction that in-app purchases don’t, and a poorly executed linkout can cost more conversions than it recovers in margin. Capturing the upside takes discipline: targeting the right players, engineering a genuine value differential, and designing the choice with intent.

This white paper distills what Coda has learned operating out-of-app monetization at scale for some of the world’s largest publishers so you can turn the linkout opportunity into a durable direct-to-consumer revenue engine.

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What You Can Expect

The Window Has Opened – How regulation, litigation, and proven player behavior are converging to make out-of-app payments the biggest margin opportunity in mobile gaming today.

Margin as Fuel, Not Just Profit – Why winning publishers reinvest recovered margin into player value, content and acquisition, and how the flywheel compounds lifetime value.
The Linkout Playbook – A practical framework for who to target, what to sell, and how to present the choice, with Coda’s recommendations on segmentation, SKU design, and storefront UX.
From Tactic to Infrastructure – What it takes to run linkouts at scale: payments, tax, fraud, and compliance across 80+ markets, and the results real publishers are seeing, including a 17% lift in webstore revenue and a 78% increase in first-time purchase rate.

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