Sweden
Sweden’s payment landscape in 2026 is shaped by the shift toward mobile wallets and contactless payments. Google Pay and Apple Pay account for around 68% of transaction volume, reflecting strong demand for seamless, mobile-first experiences. For businesses, optimizing for mobile-native checkouts is key to reaching consumers and unlocking growth in Sweden’s digital market.
*Data is for Codapay in the period of 1st Oct 2024 - 30th Sep 2025
Impact figures
56%
Android users
44%
iOS users
48.4%
Credit & Debit Card ownership
269M
App downloads in 2025
623.7M
App revenue (USD) in 2025
Insights
Digital wallets
Sweden’s highly Android-dominant market limits Apple Pay's effectiveness for enabling online payments.
Cards
Credit & Debit cards have moderate penetration in-market, yet account for only 17% of Codapay volumes with strong preference for Google Pay and Apple Pay, demonstrating significant digital wallet adoption.
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