Italy
Italy’s payment landscape in 2026 is shaped by strong reliance on credit and debit cards within a modernizing digital economy. Cards account for around 77% of transaction volume, maintaining a leading role alongside emerging alternative payment methods. For B2B entrants, optimizing for fast, seamless card checkouts is key to reaching consumers and unlocking growth in Italy.
*Data is for Codapay in the period of 1st Oct 2024 - 30th Sep 2025
Impact figures
67%
Android users
33%
iOS users
57.9%
Credit & Debit Card ownership
1.5B
App downloads in 2025
1.4B
App revenue (USD) in 2025
Insights
Digital wallets
Italy’s highly Android-dominant market limits Apple Pay's effectiveness for enabling online payments.
Cards
Credit & Debit cards have moderate penetration in-market, yet account for 77% of Codapay volumes, indicating strong card preference among the digitally engaged gaming population.
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