Italy Google/Apple Pay

Mobile Contactless Leader

Apple Pay and Google Pay are widely used mobile wallets in Italy, supported by a contactless POS infrastructure covering over 95% of merchants. They are adopted across retail, transit, and e-commerce, with strong usage among younger consumers. For businesses, these wallets help drive engagement by enabling fast and seamless mobile-first payments.

Highlights

95%+

POS contactless coverage

20M+

Mobile wallet users

12M

Monthly active users

25%+

Market share of contactless payments

€40B+

Annual transaction value

Supported features
Exclusive payment method outside of App Store (Apple)
Exclusive payment method outside of Google Play (Android)
PO Model Available
Refunds
Local Entity Required
Supports Recurring
Supports Marketing Co-Promotion
Settlement	Within 30 days

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