All market guides

India

India’s payment landscape in 2026 is shaped by UPI (Unified Payments Interface), a leading real-time payment system. UPI accounts for the majority of transaction volume, reflecting its deep integration into everyday payments. For merchants, prioritizing UPI QR and intent-based flows is key to reaching consumers and unlocking growth in India’s fast-moving digital economy.

UPI

100%

UPI100%

*Data is for Codapay in the period of 1st Oct 2024 - 30th Sep 2025

Impact figures

96%

Android users

4%

iOS users

4.6%

Credit & Debit Card ownership

25.9B

App downloads in 2025

743M

App revenue (USD) in 2025

Insights

Digital wallets

India’s highly Android-dominant market limits Apple Pay’s effectiveness for enabling online payments.

Cards

Credit & Debit cards have very low penetration in-market.

Coda as your Merchant of Record

We handle payments, compliance, and complexity, so you can move faster.

Stay compliant automatically

Taxes, regulations (including PCI-DSS compliance), and reporting handled for you.

Reduce risk and operational overhead

Cross-border settlement, FX complexities, payouts, all managed end-to-end.

Fraud protection

Full fraud management with everything from risk mitigation to chargebacks and dispute resolution.