Words by Gokul Ramanarayanan, Principal Product Manager
Apr 28 2026
4 mins

The way publishers sell digital goods is evolving.
Relying solely on traditional app stores means surrendering a large portion of your revenue and missing the opportunity to build a direct relationship with your players. Direct-to-consumer (D2C) webstores offer a smarter, more profitable path forward.
With the new Coda Webstore experience, getting started has never been easier.
We are thrilled to introduce the completely revamped Coda Webstore experience. Designed for speed, scale, and simplicity, our merchant of record platform empowers you to build, customize, and launch a fully functioning D2C store in minutes.
Let’s explore what’s new, how you can prototype your custom ecommerce storefront with zero administrative friction, and why Coda Webstore is built to power your next phase of growth.
Launching a webstore used to require weeks of engineering work. Coda removes that barrier entirely. With our AI-powered onboarding flow, you can create a working D2C webstore in minutes, no coding required!
How to launch a D2C Webstore in minutes:
The best part: You can do all of this without completing KYC or signing any contracts.
Test transactions, explore the platform, and customize your store risk-free. KYC is only required once you’re ready to launch publicly.
Coda Webstore is more than just a storefront, it’s a complete out-of-app monetization engine designed to maximize revenue and player reach.
Custom Domains: Maintain full brand ownership by using your own domain (e.g., shop.yourgame.com) instead of Coda’s default domain, ensuring a seamless and trusted player journey.
Localized Languages: Meet players where they are. The webstore natively supports localized languages, including English, Spanish, and Chinese. Additional languages can be uploaded manually today, with AI-powered auto-translation coming soon.
Global Payment Coverage: The moment your store goes live, you gain access to 400+ payment methods across 70+ markets.
The new Coda Webstore is an AI-powered D2C platform that enables publishers to instantly transform their App Store/Play Store presence into a fully-branded webstore. By automating data scraping and storefront generation, Coda removes the technical and administrative barriers to out-of-app monetization.
We know that waiting weeks for compliance approvals can stall your momentum. That’s why we overhauled our KYC and settlement flow to allow you to start transacting immediately
Here is how our new asynchronous payout flow works:
Get Paid: When your bank ownership details have been successfully verified, you become eligible for settlement and can start receiving your payouts seamlessly.
Building the webstore is just the first step; The next is driving high-intent traffic to it.
In eligible markets, Coda Links perfectly complements your new webstore by acting as a frictionless shortcut from your app directly to your out-of-app checkout. Coda Links automatically passes the player’s ID, pre-selects the intended SKU, and loads their payment preferences. This native-feeling deep-link eliminates user drop-off at the login stage, accelerating conversions while avoiding up to 30% in app store fees.
Ready to Go D2C?
Get started with Coda Webstore today!
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