Adam Hu

Adam Hu is SVP of Product at Coda, where he leads product across global payments, direct-to-consumer webstores, and digital content distribution. His work focuses on helping publishers build stronger customer relationships and grow beyond traditional app-store channels.

His approach to product development is grounded in disciplined experimentation: testing storefronts, offers, pricing, and payment flows, then applying those insights across markets.

Before joining Coda, Adam spent nearly seven years at Agoda, where he led work on experimentation methodology and conversion optimization before becoming Director of Product for Agoda Homes. He began his career in business intelligence consulting. Based in Bangkok.