Coda Custom Commerce – the Blueprint for Direct-to-Consumer Success

The way publishers sell digital goods is changing. Why let primary app stores take a big slice of your revenue and limit how you connect with your customers? Direct-to-consumer (D2C) web stores like Coda Custom Commerce offer a smarter way forward—one that puts you in control.

D2C web stores don’t just lower fees. They let you build stronger customer relationships, access deeper insights, and create personalized experiences that drive engagement and retention. This includes crafting tailored experiences that resonate with each diverse customer segment, transforming their experience. And there’s no time like the present to get started.

But why now?

Recent regulatory shifts, particularly the European Union’s Digital Markets Act (DMA) as well Epic’s lawsuits against Google, Apple and even Samsung, are opening doors for more flexible distribution models in mobile gaming. These changes have emboldened publishers to explore alternatives to traditional app stores, and web stores emerged as a very attractive monetization route. As publishers carefully navigate these regulations, web stores are an effective way to bypass restrictive app stores, allowing for greater commercial agility and a more direct relationship with consumers.

What’s the catch?

There isn’t one but here’s what you’ll get with Custom Commerce:

Your store, your way | No generic solutions here. Coda Custom Commerce brings your brand and vision to life with your audience and goals at its core. From design to pricing strategies, your store is fully customizable—without the complexity or expense of starting from scratch. Customization also includes powerful Live Ops tools like discounts, promotions, and giveaways to attract customers to your platform.

Keep more of your revenue | App stores typically take up to 30% of your earnings. With Coda, our lower fees mean you keep more of what you make, giving you the freedom to reinvest in your business, pass on savings to customers, and grow faster.

Actionable insights, unlocked | Selling directly means you own your customer data. Analyze behavior, identify trends, and build targeted campaigns that drive loyalty and revenue. With first-party data at your fingertips, you can make smarter decisions to grow your business.

Fast start and easy operations | A single API integration is all it takes to launch your web store. Coda handles the tech, customer support and ongoing operations so you can focus on your strategy. It’s quick, efficient, and designed to save you time and resources.

Built for the future | The digital goods space moves fast, and so does Coda Custom Commerce. With constant updates and new features—like seamless payment systems and dynamic offers—your store stays competitive and ahead of the curve.

Tried, tested and trusted

Many of the cutting-edge features of Coda Custom Commerce and the expertise in operating web stores stem from Coda’s decade-long experience running Codashop, a leading marketplace for digital content and gaming top-ups, trusted for its value, convenience, and customer-centric approach.

A few recent standout examples of Coda Custom Commerce are the Call of Duty®: Mobile web store, which launched earlier this year in over 40 markets to a great reception by COD:M fans, and the EA Sports FC Mobile web store, which launched in 60 markets and received strong engagement from existing users. The launch successes proved that even in a mobile-centric world, players are eager to engage outside the app for richer experiences and better value.

Looking ahead

Mobile gaming monetization is moving on, and web stores are leading the way. Lower fees, more revenue, detailed insights, customizable solutions, and a streamlined setup make Coda Custom Commerce an attractive alternative to traditional app stores, with constant feature updates keeping it relevant and competitive.

Ready to go?

Get in touch with us to build your dream web store. To learn more, check out Coda’s Web Store Tenets & Playbook—a guide to help publishers realize their digital content’s full potential.