#1 digital wallet: Over 70M users, 1 in 2 Japanese people use PayPay
PayPay is a mobile payment service in Japan that supports QR payments, bank integration, and bill payments. As a widely used digital wallet in 2026, it operates across a broad ecosystem of services within the Japanese market. For publishers, PayPay helps expand reach by offering a convenient and widely adopted payment option.

Annual gross merchandise value
Total users
Annual transactions
Market share of QR payments
Market share of cashless payments
| Supported features | |
|---|---|
| Exclusive payment method outside of App Store (Apple) | |
| Exclusive payment method outside of Google Play (Android) | |
| PO Model Available | |
| Refunds | |
| Local Entity Required | |
| Supports Recurring | |
| Supports Marketing Co-Promotion | |
| Settlement | Within 30 days |
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