All payment methods
Digital Wallet
Japan

PayPay

#1 digital wallet: Over 70M users, 1 in 2 Japanese people use PayPay

PayPay is a mobile payment service in Japan that supports QR payments, bank integration, and bill payments. As a widely used digital wallet in 2026, it operates across a broad ecosystem of services within the Japanese market. For publishers, PayPay helps expand reach by offering a convenient and widely adopted payment option.

PayPay

Highlights

$350B USD

Annual gross merchandise value

70M

Total users

7.46B

Annual transactions

65%

Market share of QR payments

20%

Market share of cashless payments

Supported features
Exclusive payment method outside of App Store (Apple) X circle
Exclusive payment method outside of Google Play (Android) X circle
PO Model Available X circle
Refunds Check circle green
Local Entity Required X circle
Supports Recurring Check circle green
Supports Marketing Co-Promotion Check circle green
Settlement Within 30 days