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Kenya

M-PESA

Kenya's Mobile Money Backbone

M-PESA is a mobile money platform in Kenya that enables transfers, bill payments, and access to financial services without a bank account. As a widely used mobile payment service in 2026, it operates across both urban and rural areas, including on basic mobile devices. For publishers, M-PESA helps expand reach by enabling mobile-first payments across a broad and inclusive user base.

Mpesa

Highlights

600k+

Agent network

63%

Adult population usage

34M+

Active customers

85%

Market share of mobile money

$400B+ USD

Annual transaction value

Supported features
Exclusive payment method outside of App Store (Apple) Check circle green
Exclusive payment method outside of Google Play (Android) Check circle green
PO Model Available X circle
Refunds Check circle green
Local Entity Required X circle
Supports Recurring X circle
Supports Marketing Co-Promotion Check circle green
Settlement Within 30 days