EasyPaisa

#1 Payments App: Your mobile is your bank

Easypaisa is a payments app in Pakistan that supports bill payments, money transfers, and airtime purchases across online and offline channels. As a key financial service in 2026, it serves 55 million users through 200,000 agent outlets, reaching around 25% of the population. For publishers, Easypaisa helps unlock growth by enabling digital commerce through broad reach and flexible payment options.

Highlights

Transact Offline

Banking without an internet connection

55M

Total users

9.6M

Monthly active users

25%

Of Pakistani adults

2.8B

Transactions in 2024

Supported features
Exclusive payment method outside of App Store (Apple)
Exclusive payment method outside of Google Play (Android)
PO Model Available
Refunds
Local Entity Required
Supports Recurring
Supports Marketing Co-Promotion
Settlement	Within 30 days

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ED.

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Koto

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