Turkey
Turkey’s payment landscape in 2026 is shaped by strong credit and debit card usage. Cards remain the primary payment method, while local e-wallets like Papara account for around 18% of transaction volume. For merchants, optimizing for international card payments is key to reaching consumers and unlocking growth in Turkey’s card-led digital economy.
*Data is for Codapay in the period of 1st Oct 2024 - 30th Sep 2025
Impact figures
76%
Android users
24%
iOS users
43.7%
Credit & Debit Card ownership
3.8B
App downloads in 2025
964.6M
App revenue (USD) in 2025
Insights
Digital wallets
Turkey is a dominant Android market reducing the efficacy of Apple Pay to some degree in enabling online payments
Cards
Credit & Debit cards have moderate penetration in-market, making diverse payment options strategically important for capturing customers who prefer cards alongside those using local e-wallets like Papara.
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