Taiwan
Taiwan’s payment landscape in 2026 is mobile-first, with digital wallets shaping how consumers transact. Local e-wallets account for the vast majority of transaction volume, around 96%, reducing the role of credit and debit cards in digital payments. For businesses looking to grow in Taiwan, prioritizing alternative payment methods, especially local wallets, is key to meeting consumer demand and unlocking market penetration.
*Data is for Codapay in the period of 1st Oct 2024 - 30th Sep 2025
**Other payment methods: Card Payments (2.8%), FarEasTone (0.9%), GASH Gift Card (0.1%), Paypal (0.1%), Chunghwa Telecom (0.1%)
Impact figures
58%
Android users
42%
iOS users
63.8%
Credit & Debit Card ownership
690.2M
App downloads in 2025
2.5B
App revenue (USD) in 2025
Insights
Digital wallets
Taiwan’s strong Android market limits Apple Pay’s effectiveness for enabling online payments.
Cards
Even though Credit & Debit cards have decent penetration in-market, there is a strong preference to use APMs. This channel likely overlaps significantly with the Apple user population.
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