South Korea
South Korea’s payment landscape in 2026 is mobile-first, with super apps and digital wallets leading digital commerce. Local wallets like KakaoPay, Naver Pay, and Toss account for around 61% of transaction volume, reducing reliance on traditional credit and debit cards. For global businesses, integrating these platforms is key to reaching consumers and unlocking growth in one of the world’s most connected markets.
*Data is for Codapay in the period of 1st Oct 2024 - 30th Sep 2025
Impact figures
77%
Android users
23%
iOS users
68.4%
Credit & Debit Card ownership
2B
App downloads in 2025
5.1B
App revenue (USD) in 2025
Insights
Digital wallets
South Korea is a dominant Android market reducing the efficacy of Apple Pay to some degree in enabling online payments
Cards
Credit & Debit cards have high penetration in-market, driving significant card usage alongside strong preference for local e-wallets like Naver Pay and KakaoPay.
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