All market guides

Saudi Arabia

Saudi Arabia’s payment landscape in 2026 is shaped by Mada, the national payment scheme, at the center of a rapidly evolving fintech ecosystem. Mada accounts for around 60% of transaction volume, reflecting the Kingdom’s shift toward a more cashless economy. For merchants, integrating Mada is key to reaching consumers, capturing high-value transactions, and aligning with Vision 2030.

Mada

59.9%

Mada59.9%

STC Pay

18%

STC Pay18%

Card Payments

16.8%

Card Payments16.8%

Apple Pay

4.6%

Apple Pay4.6%

*Data is for Codapay in the period of 1st Oct 2024 - 30th Sep 2025

Impact figures

72%

Android users

28%

iOS users

30.1%

Credit & Debit Card ownership

2.1B

App downloads in 2025

948.5M

App revenue (USD) in 2025

Insights

Digital wallets

Saudi Arabia’s financial ecosystem is undergoing significant digital transformation, driving widespread adoption of e-wallets and mobile payment solutions including Apple Pay.

Cards

Credit & Debit cards have high penetration in-market, boosting the effectiveness of this channel, particularly with Mada’s strong presence.

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