All market guides

Malaysia

Malaysia’s payment landscape in 2026 is mobile-first, with digital wallets and carrier billing shaping how consumers transact. These alternative payment methods account for around 97% of transaction volume, reducing reliance on traditional credit and debit cards. For merchants, prioritizing alternative payment methods is key to reaching consumers and unlocking growth in Malaysia’s fast-moving digital economy.

Touch-N-Go

65%

Touch-N-Go65%

CelcomDigi

17%

CelcomDigi17%

Umobile

6%

Umobile6%

*Data is for Codapay in the period of 1st Oct 2024 - 30th Sep 2025

Impact figures

60%

Android users

40%

iOS users

13.2%

Credit & Debit Card ownership

1.3B

App downloads in 2025

586.3M

App revenue (USD) in 2025

Insights

Digital wallets

Malaysia is a dominant Android market reducing the efficacy of Apple Pay to some degree in enabling online payments.

Cards

Credit & Debit cards have low penetration in-market, reducing the effectiveness of this channel and likely overlapping significantly with the Apple user population.

Coda as your Merchant of Record

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Taxes, regulations (including PCI-DSS compliance), and reporting handled for you.

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Fraud protection

Full fraud management with everything from risk mitigation to chargebacks and dispute resolution.