All market guides

Colombia

Colombia’s payment landscape in 2026 is mobile-first, with digital wallets playing an increasingly central role alongside traditional banking. Local e-wallets account for around 54% of transaction volume, while credit and debit cards continue to play a secondary role. For global merchants, prioritizing localized alternative payment methods is key to reaching consumers and unlocking growth in Colombia’s evolving fintech ecosystem.

Card Payments

39%

Card Payments39%

Nequi

36%

Nequi36%

Google Pay/Apple Pay

13%

Google Pay/Apple Pay13%

*Data is for Codapay in the period of 1st Oct 2024 - 30th Sep 2025

Impact figures

70%

Android users

30%

iOS users

8.7%

Credit & Debit Card ownership

2B

App downloads in 2025

203.4M

App revenue (USD) in 2025

Insights

Digital wallets

Colombia's dominant Android market limits Apple Pay's effectiveness for enabling online payments.

Cards

Credit & Debit cards have low penetration in-market, reducing the effectiveness of this channel and likely overlapping significantly with the Apple user population.

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