Brazil
Brazil’s payment landscape in 2026 is shaped by Pix and Account-to-Account (A2A) payments at the center of how consumers transact. Alternative payment methods, led by the central bank’s instant payment system, account for around 95% of transaction volume, reducing the role of credit and debit cards. For B2B merchants, integrating real-time payment solutions like Pix Automático is key to driving conversion and enabling instant settlement in Latin America’s largest market.
*Data is for Codapay in the period of 1st Oct 2024 - 30th Sep 2025
Impact figures
83%
Android users
17%
iOS users
43.5%
Credit & Debit Card ownership
9.5B
App downloads in 2025
1.8B
App revenue (USD) in 2025
Insights
Digital wallets
Brazil's dominant Android market limits Apple Pay's effectiveness for enabling online payments.
Cards
Credit & Debit cards have low penetration in-market, reducing the effectiveness of this channel and likely overlapping significantly with the Apple user population.
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