Lumen Pixel Expands Local Payment Access For Players with Codapay

Overview

For emerging and mid-sized game publishers like Lumen Pixel, growth depends not only on acquiring players and in-game experiences but also ensuring the payment journey is smooth and seamless. 

To support this, Lumen Pixel partnered with Coda for its game titles. By leveraging Coda’s local payment coverage, they were able to offer players more local, familiar, and accessible ways to pay, especially in South Korea, while strengthening its foundation for future publishing growth.

Challenge

As a growing game publisher, Lumen Pixel needed to make payments easier for players without taking on the burden of managing multiple local payment integrations. The challenge was particularly relevant as a gaming publisher, where player conversion could be affected by limited payment options or checkout experiences that did not match local preferences, especially in key markets such as South Korea and Southeast Asia.

Lumen Pixel needed a solution that could help:

• Broaden payment coverage across relevant markets.
• Support locally preferred payment methods.
• Reduce friction in the checkout process.
• Avoid the operational overhead of fragmented systems.
• Create a scalable monetization setup that could support future game titles.

The Coda Solution: CODAPAY

Coda supported the publisher through Codapay, enabling payment coverage across a wide network of more than 400 local and global payment methods across 80 markets worldwide.

Codapay ensured players could access more convenient and familiar payment options. This helped the publisher move beyond a narrow payment setup and better serve players in markets where local payment preferences are critical to conversion.

For Lumen Pixel, Codapay provided a scalable way to support monetization across its different key markets, backed by a strong local payment infrastructure, regional coverage, and gaming payments expertise. 

This allowed them to focus on publishing and growing its player base while Coda managed the complexity of localized payment access and checkout experiences.

The Results

By partnering with Coda, Lumen Pixel strengthened its checkout experience for their players and created an opportunity to expand its publishing business.

They can now offer players more locally relevant ways to pay, improve accessibility beyond cards and traditional payment options, and reduce payment friction – which essentially leads to better conversion and player retention. 

Working with Coda helped turn payments into a growth opportunity. By making it easier for players to pay in ways they already know and trust, Lumen Pixel is better positioned to scale its titles and continue expanding its reach.

Ready to see how Codapay can unlock new growth opportunities? Start here.