Partner Spotlight

Tinder drives 84% payment volume growth in 5 months with coda

Dec 18 2025・3 mins

Results at a glance

84% growth in TPV over a five-month period
12% growth in local payment methods adoption
51% of revenue driven by vouchers

Overview

For Tinder, one of the world’s most recognized social discovery apps, user acquisition remains strong despite the maturing global dating landscape . But converting those users into paying subscribers is increasingly challenging. This meant finding new ways to reach users and increase revenue.

Partnering with Codashop, Coda’s direct top-up platform trusted by millions of digital users worldwide, Tinder found its match in local payment access.

The Challenge: Expanding Reach to New Users

With strong brand awareness and steady user acquisition, Tinder’s next priority was clear: reach more potential payers and turn that reach into revenue.

But scaling payment access in diverse, fast-growing markets isn’t one-size-fits-all.

Tinder needed a solution that could:

Broaden access to users across multiple markets
Offer familiar, seamless purchase experiences tailored to local habits
Convert more users without adding friction or operational overhead

The Coda Solution

To unlock new monetization opportunities, Tinder needed more than payment coverage. It needed reach, visibility, and conversion at scale. Codashop and Coda Distribution delivered just that.

Built-in Discovery

Listing on Codashop surfaced Tinder to millions of monthly active buyers already topping up regularly – driving visibility, trust, and revenue.

Broader Reach

Through Coda’s distribution network, Tinder expanded across multiple new channels without additional integration lift. By working with trusted local and regional commerce partners, Tinder accessed:

Coda’s global partner network of 100+ distribution partners across 50+ markets
Multi‑channel exposure including apps, web stores, and more

Local Payment Access

With hundreds of alternative payment methods supported by Codashop, Tinder started offering popular local payment options aligned with user habits in key growth markets such as Thailand, Brazil, and Indonesia.

The Results: Expanding Access, Driving Conversions

Tinder achieved strong momentum through its partnership with Coda:

84% growth in total payment volume (TPV) where 52% of the growth is attributed to new launches of local payment channels.
12% growth in local payment adoption (e-wallets and bank transfers).
Improved alternative payments accessibility and revenue where key markets led adoption with Thailand (26%), Brazil (14%), Taiwan (12%), Indonesia (11%), and the Philippines (9%), ensuring users can pay with their preferred methods.
Nearly 51% of Tinder’s revenue growth with Coda were driven by vouchers, across Codashop and Coda Distribution.

By enabling trusted, local payment options, Tinder unlocked scalable revenue streams in card-limited markets. And through Coda Distribution, Tinder gained access to a much larger base of local distribution partners, extending reach efficiently.

As they continue to innovate around user experience and accessibility, Coda remains a trusted partner in powering that growth. Making it easy for millions of users to connect, match, and upgrade through the payment options they trust most.

Ready to find your perfect match in payments?

Grow with Coda.