Monetization Success Stories: How Coda Marketing Helps Publishers Win Globally

Introducing Coda Marketing

You’ve built great content, and you’re ready to grow. Coda Marketing is how you take the next step. Maximize monetization beyond the confines of app stores. But how do you turn strategic intent into real revenue growth? 

Enter Coda Marketing, a comprehensive, data-driven suite of services that helps digital publishers scale their businesses globally. We help digital publishers turn high-potential audiences into loyal buyers, outside the app store.

From maximizing reach via a global distribution network of over 100 partners to boosting awareness and retention with a diversified marketing mix, from exclusive promotions to reward campaigns and performance media, we activate what matters most: reach, revenue, and retention.

Below, we dive into three standout examples that showcase how our marketing approach drives real impact.

Case Study 1: A Record-breaking D2C Web Store Campaign

^{Disclaimer: Anonymized illustration representing a real marketing campaign}

The Goal: Launch a new, high-demand skin through the D2C web store–and convert players from in-app to direct purchases.

What We Did: Coda and the publisher launched a coordinated campaign across Codashop, social, SEM, and affiliate channels. Exclusive incentives—up to 2X bonus and up to 20% discount—gave players a clear reason to switch platforms.

Results:

• Record-breaking web store revenue with +134% transactions uplift vs. pre-campaign
• 59% of revenue from SEM—2.7x the baseline performance
• 133% increase in revenue from new buyers

What Made It Work

Strong alignment on pricing and marketing strategy enabled seamless activation across channels. Together, we captured user intent at every stage—from discovery to purchase.

Case Study 2:  Turning Fan Passion into Purchase Momentum

_{^{Disclaimer: Anonymized illustration representing a real marketing campaign}}

The Goal: Bring a broader audience of Sport Game players, especially infrequent in-app buyers, into the D2C webstore ecosystem. While the launch campaign and offers for the Coda-powered D2C store had succeeded in ensuring that many ‘deal-seekers’ were visiting the store, many players who are infrequent buyers from the Sport Game app were yet to visit the webstore. 

What We Did: 

• The right incentive, offered the right way: To capture the attention of Sport Game players, we tapped into the one thing that Sport Game players couldn’t ignore – exclusive sports merchandise (sports club jerseys) sourced through the publisher. We used these jerseys to organise a global giveaway, with participation being through a special giveaway SKU selection available only through the webstore. 
• The perfect timing: We also timed this to go live during a period of high purchase intent among the userbase to maximise participation. 
• Optimized marketing mix: We used channels that ensured reaching out to an engaged audience cohort: Coda-owned and operated channels, paid media, and influencers.

Results:

• 310K+ participants in the giveaway
• 51K+ new sports game user logins on the web store
• 37K+ new buyers on the web store

Why it Worked: By aligning with what fans care about—and pairing that with timely, targeted activation—we converted passion into purchase. A close publisher partnership helped shape the offer, while Coda’s owned and paid channels delivered scale and precision. 

Case Study 3: Coda Rewards x GCash – a Holiday Revenue Boost

The Goal: In December 2024, Codashop and GCash teamed up to launch “Paskong Payback”—a Coda Rewards campaign built to prove that a strong offer alone can drive meaningful out-of-app purchases. To test this, we chose a mid-tier title with no live in-game event, focusing instead on the power of a clear value proposition and coordinated marketing execution.

What We Did: Partnered with GCash to launch a 15% cashback Coda Rewards campaign, fully funded by GCash, over a 15-day period. The campaign was promoted across Codashop placements, a dedicated landing page, and GCash’s in-app and off-site channels. UTM tracking enabled real-time performance analysis across the funnel.

Results:

The campaign outperformed expectations by 61%, validating the effectiveness of the 15% cashback Coda Rewards value proposition paired with coordinated channel execution. Compared to average daily pre-campaign performance:

• +137% TPV growth 
• +91% new buyers
• +84% transactions
• +23% increase in ARPU

Why It Worked: The value proposition was simple and strong—15% cashback, no in-game trigger needed. Partnering with a trusted, high-MAU payment channel (GCash) amplified reach, while Coda’s owned assets converted intent into purchases.

Final Thoughts

Coda’s marketing solutions are tailored, not templated. From mega launches to lean value-driven campaigns, our strategies consistently convert high-intent users and grow sustainable, direct-to-consumer revenue.

If you’re ready to go, we’re ready to grow. Speak to our experts today.