Safira is a public policy professional with experience driving regulatory affairs, policy advocacy, and cross-border initiatives across Southeast Asia, with expertise spanning digital innovation, e-commerce, payments, and fintech.
Safira is currently building Coda’s Government Relations function and presence across the Asia-Pacific region. She drove the signing of Coda’s first Memorandum of Understanding with a government body in June 2026, which aims to support Indonesia’s growing digital and gaming ecosystem.
In the wider industry, she has also assumed a variety of strategic positions at the Indonesia E-Commerce Association (idEA) since 2022. Prior to Coda, Safira previously worked at one of Indonesia’s largest local tech companies, leading policy advocacy on AI, privacy, antitrust, and digital governance.
Safira holds an MSc in Public Policy and Administration from the London School of Economics and Political Science, with Distinction. She successfully completed her Master’s degree with the full funding of the UK Foreign, Commonwealth & Development Office Chevening Awards scholarship.
Memberships / Affiliations
- Vice Head, Creative Economy Division — Indonesia E-Commerce Association (Current)
Education
- MSc in Public Policy and Administration — The London School of Economics and Political Science
- BSocSc in International Relations — University of Indonesia
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