Your Comprehensive
Link-Out Solution

Maximize Margins. Optimize User Experience.

Convert users on your terms

Use Coda Links to bring users out-of-app, wherever you want them to be. Own your checkout, your data, and your customer relationships, and keep more of every transaction.

Start using Coda Links

The Facts

Keep More of What You Can

Coda helps you skip app store fees and grow your margins with every transaction.

Own the User Experience

Redirect users to a branded check out for seamless conversion, or to a web store branded your way, creating opportunities to optimize for return purchases.

Grow Long-term Loyalty

Provide superior customer experience and Reward users beyond the app and build sustainable, recurring revenue.

Resilient. Secure. Seamless.

Shape Your Setup, Your Way

Coda Links flex to fit any checkout or link-out strategy, built for how you go to market.

Partner

Case Studies

80x Increase in transactions

Publisher A

Partner

Case Studies

30% Increase in new web store visitors

Publisher B

More volume. better margins. stronger spend.

With Coda Links, publishers turn checkout strategy into growth momentum.

LINK-OUT OPTIONS

Coda links

Built for Every Integration Scenario

Benefits
Ideal For

Coda Links to Payment Page
• Simple, easy-to-integrate API

• Least amount of friction for users

• Coda handles PCI compliance
Clients who simply want help collecting payments
Coda Links to Checkout Page
• Utilise existing Commerce API integration to offer out-of-app payments

• Simple, customisable UI that optimises for payment conversion

• Leverage the entire suite of Coda’s commerce features
Clients who are already integrated with our Commerce offerings or who want to enjoy more advanced features (e.g. loyalty reward points)
Coda Links to Intermediary Page
• Reap the benefits of direct link-outs while still complying with Apple/Google Store policies

• The page can be entirely outsourced to Coda or managed by the Publisher

• Carry over user details like game ID, location data, etc. for a frictionless experience.
Clients who want to implement link-outs in a compliant way in regions where the App/Play Stores are not yet as open.

Simulated Exercise

In this simulated exercise, a publisher has a TPV of 1 million a month. With no link-outs, their revenue would be at 700k (30% app store fees). Now with Coda Links, part of the volume now goes to link-outs, and the link-out channel fees are between 12-18% (actual costs will vary based on type of out-linking and complexity involved). The resulting revenue can be seen in the table below for various cases - each one with different revenue uplift percentages. Of course this number is just a rough simulation and could in reality be higher.

GROW WITH CODA

Payments is just one part of our growth suite - explore the other ways we can help you grow.