Overview

As demand for reliable financial analytics accelerates across global markets, MarketInOut continues to attract a growing audience. Yet they faced several challenges with local payment coverage and checkout experience. 

Partnering with Coda, MarketInOut can now meet customers where they are and deliver insights without friction. 

Challenges: The Need for Scalable, Global Payments 

MarketInOut began encountering several limitations with its existing payments provider, particularly around global reach, customer checkout experience, and local payment coverage. These challenges made it increasingly difficult to support customers in certain regions and constrained the company’s ability to scale.

They needed a payment solution that could provide broader local payment-method availability and reliable global performance. Enter Coda, stepping in with an unmatched global footprint, extensive local payment portfolio, and reputation for facilitating smooth, low-friction integrations.

The Coda Solution

With Codapay’s Hosted Payment Page, MarketInOut now offers users:

• Faster load times
• A clean, modern checkout experience on both desktop and mobile
• Automatic localization (language + currency)

The checkout is now simpler and quicker, while localized payment options have also opened up new markets that were previously beyond reach such as Indonesia, Singapore, and Hong Kong.

Codapay’s network of 400+ local payment methods across 70+ markets also gives customers the freedom to pay using options they already trust.

Three key differentiators stood out to MarketInOut:

1. A truly global portfolio of local payment methods
2. Merchant of Record coverage that eliminates compliance complications
3. Proactive, high-touch support that goes beyond typical providers

They needed a seamless global solution and Coda delivered – accelerating integration timelines, improving user experience, and expanding geographic reach.

Onboarding with Coda set a new benchmark for efficiency:

The Results

MarketInOut experienced a 15% increase in sales in Europe and North America, driven exclusively by higher conversion rates.

Plus, with Coda’s extensive local payment coverage, expansion into high-growth markets is straightforward and seamless.

Switching to Coda reduced MarketInOut’s payment processing expenses too, making it an easy and undeniable upgrade.

Conclusion

While Coda is widely recognized for gaming payments, its superior infrastructure also empowers many digital businesses like MarketInOut to scale their international user base with efficiency and confidence.

Built for global scale, Coda supports digital businesses beyond gaming by enabling localized payment experiences, reliable performance, and seamless expansion across markets, helping companies grow faster while meeting customers where they are.

For MarketInOut, this partnership provides a more resilient payments foundation and positions the business for sustained, long-term global growth.

Want to experience the same growth as MarketInOut? Start here.