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Monetize Beyond the Storefront: Unlock Growth with Coda Distribution

Words by Jian Kang, Director of Product Marketing

Oct 24 2025

2 mins

App stores opened the door. Now, they’re the bottleneck. For content publishers, it’s not just about building great experiences – it’s about getting them into the hands of the right players. That’s where Coda Distribution comes in.

Instead of relying solely on app stores, top publishers are tapping into a smarter strategy: direct-to-consumer reach, delivered at scale.

Reach new buyers, without the complexity

Expanding into new markets usually means layers of operational lift, multiple contracts, tax hurdles, complex integrations. With Coda, it’s simple. With a single API, you access a fully managed network of 100+ local distributors. We handle the rest: commercial negotiations, legal compliance, reconciliation, and reporting.

No partner-by-partner setups. No separate contracts. No extra headcount.

Just faster expansion into  50+ markets and 800M+ active buyers, without slowing down your growth.

Monetize with control and flexibility

Coda’s voucher-based model lets your content be sold as prepaid codes – both online and offline. These trusted, familiar formats are used across key local markets, online and in-store, and they unlock more ways for consumers to pay.

You keep full visibility and control—clear pricing, consistent compliance, and distribution designed to scale with you.

Proven performance, real results

Top publishers are already scaling with Coda Distribution: 

  • Leading Asian Publisher #1: 7x monthly TPV after switching on Coda Distribution
  • Leading Asian Publisher #2: 72% uplift, reaching $20M+ in peak monthly TPV
  • Leading Western Publisher: 28% of TPV in key markets driven through Coda Distribution

Focus on the content. We’ll handle the rest.

Coda Distribution isn’t just about expanding reach, it’s about how you simplify. We manage the complexity so you can keep your focus where it matters: your content, your players, your growth.If you’re ready to grow, we’re ready to go. Talk to us.