Coda Links: Your Shortcut to Smarter Link-Outs

In our previous article, we examined how regulatory shifts are creating new opportunities for publishers through link-out monetization, helping them bypass platform fees and build direct, lasting relationships with their customers.

But freedom to link out is just the beginning. Turning that opportunity into a frictionless, secure, and scalable revenue channel takes more than a hyperlink. Many early adopters discover that executing an effective link-out strategy is more challenging than it appears.

The Hidden Challenges of Link-Outs

Transitioning from platform-based sales to Direct-to-Consumer (D2C) commerce introduces critical challenges that can erode revenue and user trust if not managed effectively.

1. Friction at Checkout

When users click out of an app to a web store, the journey often breaks. Extra steps, such as logging in again, re-entering details, or navigating multiple pages, increase drop-off, turning intent into abandonment.

2. Lost Data and Optimization Blind Spots

D2C should unlock valuable insights into user behavior. Yet without strong tracking and analytics, publishers lose visibility into spending patterns and can’t optimize pricing, promotions, or checkout flows.

3. Security and Compliance Risks

Owning the customer relationship also means taking responsibility for secure and compliant payments, including any local tax responsibilities.  Without robust fraud protection, tax compliance, and payment localization, even the strongest brand trust can erode fast.

Coda Links: Closing the D2C Execution Gap

Coda Links is purpose-built to help publishers overcome these hurdles by enabling a seamless, secure, and data-rich D2C experience from the very first click.

Frictionless, Secure Deep-Linking 

Coda Links eliminates drop-off by automatically identifying users and passing essential data like player ID, SKU, and payment preferences straight to checkout. The result?  Checkout flow with fewer steps, faster conversions, and a user experience that feels native and trustworthy.

Actionable Data and Continuous Optimization

Operate off-platform without losing visibility. Coda Links provides granular insights into user and transaction data, enabling smarter A/B testing, personalized offers, and long-term revenue optimization.

Built-In Localization and Compliance

With coverage across 70+ markets and hundreds of local payment methods, Coda Links ensures every transaction feels local. From regulatory and tax compliance to currency handling, Coda’s infrastructure adapts to each market so publishers can scale confidently without introducing operational risk.

Built for Every Integration Scenario

Every publisher’s monetization model is different. That’s why Coda Links offers flexible integration paths to fit your setup and scale. Regardless of your integration path, Coda Links ensures that every link-out delivers a secure, localized, and conversion-optimized experience for your users.

A New Chapter for Publishers

While gaming leads this evolution, the shift toward direct web monetization is spreading across industries from streaming and productivity platforms to creator economy apps. As global regulation continues to open new pathways, D2C link-outs are becoming a standard pillar of digital commerce, enabling brands to have full control over how they engage, convert, and retain users.

With Coda Links, publishers can finally eliminate friction, secure transactions, and turn every user interaction into a conversion opportunity.

Talk to us to learn how Coda Links can power your link-out strategy and unlock your next stage of growth.