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“Custom Commerce is a great solution for publishers who want a web store that’s ready to go when they are.”
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Previous monetization strategy
miHoYo’s global monetization strategy revolves around several core principles that make their games highly profitable while maintaining a strong player base across multiple regions.
- At the heart of miHoYo’s monetization strategy is the gacha system, rare characters or items combining with special limited-time events encourages “whale” spending while also allow casual players to progress without spending.
- miHoYo also tailors its monetization approach to different regions based on local spending habits and preferences.
- heavily leverages social media platforms and influencers for marketing and monetization.
- constant updates and world-expansion strategies ensure that players remain engaged long-term.
The Challenge
Back to 2020, when Mihoyo released Genshin Impact, the game achieved massive success since its launch. The game earned over $100 million in its first two weeks, making it the biggest global launch ever for a Chinese-developed game. With massive players across different regions, in-app-only monetization has been limited in many ways.
- Limited Payment Accessibility – Many players, especially in Southeast Asia, Latin America may not have access to traditional payment methods like credit cards.
- Limited promotional and marketing support for special in-game event or rare characters
- Limited access to some regions due to strict regulations or geo-political restrictions
- Limited flexibility on in-app item customization and pricing in order to keep price parity and maintain fairness and stability
Therefore, the publisher wants to partner with a well-established 3rd store who can increase player convenience by providing wider payment methods and simpler checkout process; while also offer local marketing and promotion resources to expand market reach and attract new players.
The solution: Coda Payments’ Out-of-App Monetization
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Lessons Learned
Wider Payment Accessibility
Codashop supports hundreds of local payment methods, including carrier billing, bank transfers, and prepaid cards, in addition to credit cards and e-wallets, making it much easier for more players to make purchases.
Increased Player Convenience
Codashop provides an extremely simple checkout process that allows users to make purchases without login and finish payments and receive in-game items instantly.
Customized marketing and promotional support for each region
With strong partnerships and relationships with local channels(like Gcash in Philippine, Digi in Malaysia), Codashop is able to initiate and run exclusive promotions, cashback offers and bonus rewards during time-limited events and customize campaign schemes for each region. As much important as keeping price the same across users and regions, time-limited campaigns and cashback activities are crutital to drive revenue growth and attract new-paying players.
Future Plans
Wider Payment Accessibility
Codashop supports hundreds of local payment methods, including carrier billing, bank transfers, and prepaid cards, in addition to credit cards and e-wallets, making it much easier for more players to make purchases.
Increased Player Convenience
Codashop provides an extremely simple checkout process that allows users to make purchases without login and finish payments and receive in-game items instantly.
Customized marketing and promotional support for each region
With strong partnerships and relationships with local channels(like Gcash in Philippine, Digi in Malaysia), Codashop is able to initiate and run exclusive promotions, cashback offers and bonus rewards during time-limited events and customize campaign schemes for each region. As much important as keeping price the same across users and regions, time-limited campaigns and cashback activities are crutital to drive revenue growth and attract new-paying players.
76%
Faster Average sign up
126
REGIONS Supported
162,000+
Users Acquired
Who
miHoYo is a Chinese gaming company best known for creating Genshin Impact, a highly popular open-world action RPG that combines gacha mechanics with deep exploration and elemental combat. Founded in 2012, the company has grown rapidly, gaining over 100 millions gamers worldwide with its visually stunning games and engaging narratives.
What
The company’s strategy focuses on a blend of high-quality, accessible games with robust monetization, constant updates, and active community interaction, making their titles not just games, but living, evolving platforms. Therefore, they’ve only published two new titles after the release of its most famous title.
Target audience
The game has a wide range of global audience, with mostly younger adults, ranging from 18 to 35 years old. Many players are heavily influenced by anime culture and Eastern RPG elements, and a large portion of the players are inclined to spend money for in-game rewards.
Wider Payment Accessibility
Codashop supports hundreds of local payment methods, including carrier billing, bank transfers, and prepaid cards, in addition to credit cards and e-wallets, making it much easier for more players to make purchases.
Increased Player Convenience
Codashop provides an extremely simple checkout process that allows users to make purchases without login and finish payments and receive in-game items instantly.
Customized marketing and promotional support for each region
With strong partnerships and relationships with local channels (like Gcash in Philippine, Digi in Malaysia), Codashop is able to initiate and run exclusive promotions, cashback offers and bonus rewards during time-limited events and customize campaign schemes for each region
In Southeast countries like Malaysia, over 50% users are making payments through local carrier billing(e.g. Celcom, Umobile, Digi), which could be troublesome for in-app purchases
In Latam regions like Brazil, over 40% of the players are making payment with Pix (local bank transfer and QR payments), which is not supported by in-app purchases by either iOS or GooglePlay
In Southeast countries like Malaysia, over 50% users are making payments through local carrier billing(e.g. Celcom, Umobile, Digi), which could be troublesome for in-app purchases